Heritage Nevada VIII, LLC, which owns and operates World Jewelry Center (collectively, "WJC"), is committed to respecting the privacy rights of its customers and other users of the WJC Website (all capitalized terms not defined in this Notice have the same meanings as in WJC's Website [Terms of Use]). WJC created this Privacy Policy to give You confidence as You visit and use the Website, and to demonstrate its commitment to fair information practices and to the protection of Your and others' privacy.

This Privacy Policy is only applicable to the Website, and not to any Third-Party Websites, each of which may have data collection, storage and use practices and policies that differ materially from this Privacy Policy. For additional information, see the section concerning Third-Party Websites, below.

BY USING THE WEBSITE, YOU REPRESENT AND WARRANT THAT YOU HAVE READ AND UNDERSTOOD, AND AGREE TO THE TERMS OF, THIS PRIVACY POLICY. IF YOU DO NOT UNDERSTAND OR DO NOT AGREE TO BE BOUND BY THIS PRIVACY POLICY, YOU MUST IMMEDIATELY LEAVE THE WEBSITE

1. CHANGES

EACH TIME YOU USE THE WEBSITE, THE THEN-CURRENT VERSION OF THIS PRIVACY POLICY WILL APPLY. ALTHOUGH MOST CHANGES ARE LIKELY TO BE MINOR, WJC RESERVES THE RIGHT TO CHANGE THIS PRIVACY POLICY AT ANY TIME, NOTICE OF ANY SUCH CHANGE TO BE GIVEN BY THE POSTING OF A REVISED VERSION OF THIS PRIVACY POLICY AND/OR A CHANGE NOTICE. ACCORDINGLY, EACH TIME YOU USE THE WEBSITE, YOU SHOULD CHECK THE DATE OF THIS PRIVACY POLICY (WHICH APPEARS AT THE END) AND, IF LATER THAN YOUR LAST VISIT TO THE WEBSITE, REVIEW THIS PRIVACY POLICY FOR CHANGES. IF YOU FIND ANY CHANGE UNACCEPTABLE, YOU MUST IMMEDIATELY LEAVE AND CEASE TO USE THE WEBSITE. Unless WJC obtains Your express consent, any revised Privacy Policy will apply only to information collected by WJC after such revised Privacy Policy takes effect, and not to information collected under any earlier Privacy Policies.

2. ELIGIBILITY TO USE WEBSITE

The Website is hosted and operated from within the United States. As stated in the Terms of Use, use of the Website is restricted to United States residents 18 years of age or older. WJC does not intend to, and will not knowingly, collect information from or about individuals located outside the United States or individuals younger than 18 years of age.

3. INFORMATION COLLECTION PRACTICES

(a) Traffic Data.

Like most website operators, WJC gathers information of the sort that browsers automatically make available, including: (i) IP addresses; (ii) domain servers; (iii) types of computers accessing the Website; and (iv) types of Web browsers accessing the Website (collectively "Traffic Data"). Traffic Data is anonymous information that does not personally identify You.

(b) Cookies.

A "Cookie" is a string of information that a website stores on a user's computer, and that the user's browser provides to the website each time the user submits a query to the website. The purpose of a Cookie is to identify the user as a unique user of the Website. WJC may use Cookies to customize Your experience on the Website to Your presumed interests and to ensure that You do not see the same advertisements or informational messages repeatedly. For additional information on WJC's uses of Cookies, see the section concerning Information Use and Disclosure Practices/Traffic Data and Information Gathered Using Cookies, below. IF YOU DO NOT WISH TO HAVE COOKIES PLACED ON YOUR COMPUTER, YOU SHOULD SET YOUR BROWSER TO REFUSE COOKIES BEFORE ACCESSING THE WEBSITE, WITH THE UNDERSTANDING THAT CERTAIN FEATURES OF THE WEBSITE MAY NOT FUNCTION PROPERLY WITHOUT THE AID OF COOKIES. IF YOU REFUSE COOKIES, YOU ASSUME ALL RESPONSIBILITY FOR ANY RESULTING LOSS OF FUNCTIONALITY.

(c) Personal Information.

In order for You to use certain features of the Website or obtain information or services from WJC, You must provide WJC with certain information that personally identifies You ("Personal Information"). Personal Information includes, without limitation: (1) "Contact Data" (such as names, mailing addresses, e-mail addresses, and website URLs); and (2) "Demographic Data" (such as zip codes, type of business, type of product, and number of employees). In every case, You will be asked to affirmatively provide Personal Information; the Website will not gather Personal Information surreptitiously.

This Privacy Policy applies only to Personal Information gathered by means of the Website. WJC may supplement the Personal Information gathered by means of the Website with additional information gathered from public sources or from third-parties (e.g., consumer reporting agencies) that may lawfully provide such information to WJC; such supplemental information is not covered by this Privacy Policy. Nor does this Privacy Policy apply to information provided by You to Third-Party Websites, which, as discussed above and below, may have data collection, storage and use practices and policies that differ materially from this Privacy Policy.

YOU ARE UNDER NO OBLIGATION TO PROVIDE PERSONAL INFORMATION, WITH THE CAVEAT THAT YOUR REFUSAL TO DO SO MAY PREVENT YOU FROM USING CERTAIN FEATURES OF THE WEBSITE.

4. INFORMATION USE AND DISCLOSURE PRACTICES

(a) Traffic Data and Information Gathered Using Cookies.

WJC may analyze Traffic Data and information gathered using Cookies to help WJC and WJC's licensors and suppliers better understand who is using the Website and how they are using it. By identifying patterns and trends in usage, WJC is able to better design the Website to improve Your experience, and to serve You more relevant and interesting content and advertisements. From time to time, WJC may release Traffic Data and information gathered using Cookies in the aggregate, such as by publishing a report on trends in the usage of the Website.

(b) Personal Information

(i) Generally.

WJC uses Contact Data to send You information about WJC and WJC's goods and services and to send You other communications that You have agreed to receive. WJC uses Demographic Data to customize and tailor Your experience on the Website. As with Traffic Data and information gathered using Cookies, from time to time WJC may release Demographic Data in the aggregate, such as by publishing a report on trends in the usage of the Website.

(ii) Disclosure in Connection with Provision of Goods and Services.

WJC may disclose Personal Information to those who help it provide the goods and services made available by means of the Website, including the suppliers of those goods and services and those who perform technical, administrative and data processing tasks such as hosting, billing, fulfillment, and data storage and security. The third parties to whom WJC discloses Personal Information all have agreed to abide by this Privacy Policy with respect to the information provided to them by WJC (although, as discussed below, some of those third parties have separate privacy policies that govern their collection, use and storage of information that You provide to them directly).

(iii) Other Disclosure.

WJC also discloses Personal Information under the following circumstances:

• By Law or to Protect Rights - WJC discloses Personal Information when required to do so by law, or in response to a subpoena or court order, or when WJC believes in its sole discretion that disclosure is reasonably necessary to protect the property or rights of WJC, third parties or the public at large.
  
  
• Marketing Communications - As stated in the [Terms of Use], by subscribing to WJC's newsletter and/or requesting information about WJC, You hereby consent to receive periodic email communications from WJC regarding customer service issues, new product offers and other matters. ("Marketing Communications").
  
  
• Business Transfers; Bankruptcy - WJC reserves the right to transfer all Personal Information in its possession to a successor organization in the event of a merger, acquisition, or bankruptcy or other sale of all or a portion of WJC's assets. Other than to the extent ordered by a bankruptcy or other court, the use and disclosure of all transferred Personal Information will be subject to this Privacy Policy, or to a new privacy policy if You are given notice of that new privacy policy and an opportunity to affirmatively opt-out of it. Personal Information submitted or collected after a transfer, however, may be subject to a new privacy policy adopted by WJC's successor organization.
  
  

5. SECURITY OF PERSONAL INFORMATION

WJC has implemented and maintains reasonable security procedures and practices to protect against the unauthorized access, use, modification, destruction or disclosure of Personal Information.

6. USER INFORMATION

WJC wants Your Personal Information to be complete and accurate. As stated in the Website [Terms of Use], by using the Website, You represent and warrant that all information You provide in connection with Your use of the Website will be complete and accurate.

7. THIRD-PARTY WEBSITES

WJC neither owns nor controls Third-Party Websites. Accordingly, the operators of Third-Party Websites are under no obligation to comply with this Privacy Policy except with respect to Personal Information provided directly to them by WJC. Before visiting or providing information to a Third-Party Website, You should inform Yourself of the privacy policies and practices (if any) of that Third-Party Website, and should take those steps necessary to, in Your discretion, protect Your privacy.

8. PROMOTIONAL ACTIVITIES

From time to time, WJC may conduct contests, giveaways and other promotions (collectively, "Promotional Activities"). Any information submitted in connection with Promotional Activities will be treated in accordance with this Privacy Policy. From time to time, WJC may also ask You to participate in surveys designed to help WJC improve the Website. Any Personal Information provided to WJC in connection with any survey will be used only in relation to that survey, and will be disclosed to third parties not bound by this Privacy Policy only in aggregated form.

Effective Date: 2008