8 September 2008

Three More Indian Companies Join Growing List of WJC Participating Firms

FOR IMMEDIATE RELEASE

When the World Jewelry Center (WJC) trade tower opens in Las Vegas near the end of 2011, there will be a large number of Indian companies with offices throughout the building.

The recent signing of Dharmanandan Diamonds, Shefi Diamonds, and Vishal Diamonds to reserve space in the WJC further expands the growing number of WJC participating firms which are Indian, or have Indian ties.

Currently, the WJC has 26 Indian companies from around the world, which comprise some 15 percent of the 149 total participating firms. Seven of these companies are DTC sightholders or affiliated firms.

Yogesh K. Madhvani, Chairman and CEO of SimplexDiam, Inc., one of the earliest to reserve space in the WJC, reflected the views of many Indian firms who have signed on. "The World Jewelry Center offers a great opportunity for Indian companies to participate in a major new jewelry marketplace, and there are many unique benefits to it, including a designated Foreign Trade Zone," he said.

"The Foreign Trade Zone will be very important, since imported goods are a mainstay for most Indian companies," Madhvani added. "And the trade tower enables us to buy and sell in a convenient, one-stop location, while also doing business with our retail clients in an easily accessible destination market."

World Jewelry Center Global Manager of Sales and Marketing Jerry Buckley travels regularly to India, as well as to major international shows where Indian firms exhibit, and has made numerous presentations to Indian diamond, colored gemstone and jewelry companies. "As leaders in the international gem and jewelry industry, Indian companies clearly recognize the value of the World Jewelry Center to help them increase business in North and South America and the Pacific Rim countries."

"Since the outset of the World Jewelry Center project, the response from Indian companies has been very positive," said World Jewelry Center Managing Director Bill Boyajian. "With a worldwide entrepreneurial outlook and a great deal of experience in the jewelry industry, Indian firms grasped the WJC vision early on."

The complete list of WJC participating firms from India, or with Indian ties includes:

DTC Sightholders or Affiliated Companies

• C Mahendra, NY, LLC
• Dharmanandan Diamonds Pvt. Ltd.
• Gold Star Jewellery Pvt., Ltd.
• Kiran Exports
• Laxmi Diamond
• MaxMark, Inc.
• Shrenuj & Company Ltd.

Additional Companies

• Apollo Star
• Dhamani Jewels
• Diacentre, Inc.
• Diaco
• Dipti Publications
• Gems of India
• Manak Jewels
• Manek Gem Art International
• Pioneer Gems/Designs by Ashok Sancheti
• Prompt Gem Importers, Inc.
• Rajwarah Jewellers Pvt. Ltd.
• Shefi Diamonds Inc.
• Simplex Diam, Inc.
• Star Rays, NY Inc.
• Supergems Jewellery
• Suvarnaratnam
• Tara & Sons, Inc.
• Vimco Diamond Corp.
• Vishal Diamonds